Ways for China’s Quartz Stone Foreign Trade to Break Through Amid Current Global Situation
Amid the profound adjustment of the global economic and trade pattern, China’s quartz stone foreign trade is facing multiple pressures. Frequent anti-dumping and safeguard investigations launched by Europe and the United States have continuously intensified trade barriers; non-tariff barriers such as EU CBAM and international green environmental certification have raised export thresholds. Coupled with volatile raw material prices, unstable shipping costs and over-reliance on single markets, the industry’s low-price involution and low value-added export model are unsustainable, weighing heavily on foreign trade growth.
To break the dilemma, targeted and diversified strategies are imperative. Firstly, optimize market layout, shake off over-reliance on European and American markets, deeply explore emerging markets along the Belt and Road, Southeast Asia and the Middle East, and improve channel networks via overseas warehouses and local agents to diversify trade risks. Secondly, promote product upgrading, abandon low-price homogeneous competition, increase R&D investment in high-end functional quartz stone with antibacterial, ultra-thin and high wear-resistant features, make up for shortcomings in international environmental and quality certifications, and enhance product premium and core competitiveness. Furthermore, strengthen compliance operations, actively respond to trade investigations, flexibly apply rules of origin to avoid tariff barriers, and promote green production to adapt to global low-carbon trade norms. Finally, advance industrial collaboration, integrate upstream and downstream resources, shift from single slab export to a full-chain service of “product + customization + installation”, build overseas brands of domestic quartz stone, and realize the transformation from “manufacturing export” to “brand going global”, so as to stabilize the basic foreign trade sector.
